The Senior
Publication Days
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Monthly Print Audience
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Monthly Digital Audience
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Monthly Page Views
The Senior has been a trusted source of information for people aged over 50 since 1978.
If there’s something seniors need to know, they’ll find it in The Senior. Whether it’s government legislation, financial matters, health, lifestyle or travel, we ensure our readers receive the latest up-to-date information – in print and online.
The Senior is a free monthly publication distributed Australia-wide, with separate NSW/ACT, Vic, Qld, SA, WA and Tas state editions.
We know what makes Boomers and Seniors tick. So let us create a strategy for your brand that works for mature consumers and delivers results.
Distributions Areas
Print Audience
641,190
Digital Audience
32,295
132,017
4.1
SOURCE: Roy Morgan Live Audiences, Jun 23.
Gender
44%
56%
SOURCE: Roy Morgan Single Source, Jul 22 – Jun 23, P14+ – monthly print audience
Age
12%
11%
27%
48%
SOURCE: Roy Morgan Single Source, Jul 22 – Jun 23, P14+ – monthly print audience
Audience Type
50%
16%
13%
8%
34%
8%
87%
11%
11%
68%
SOURCE: Roy Morgan Single Source, Jul 22 – Jun 23, P14+ – monthly print audience
Material Delivery
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