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The Standard

Publication Days

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  • thu
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  • sat
$stat['title']

Weekly Print Audience

$stat['title']

Monthly Digital Audience

The Standard

Print Audience

Mon – Fri Ave Issue Readership

12,038

Sat Ave Issue Readership

23,955

Weekly Print Readership

35,276

Monthly Print Readership

57,718

SOURCE: Roy Morgan Single Source, Apr 23 – Mar 24, P14+

Digital Audience

Monthly Digital Audience

205,439

Page Views

1,339,224

Average Frequency

6.5

SOURCE: IPSOS IRIS May 2024 Unique Audience + Page Views

Gender

Male

54%

Female

46%

SOURCE: Roy Morgan Single Source, Apr 23 – Mar 24, P14+ – monthly cross-platform audience

Age

18 to 34

36%

35 to 49

18%

50 to 64

21%

65 +

21%

SOURCE: Roy Morgan Single Source, Apr 23 – Mar 24, P14+ – monthly cross-platform audience

Audience Type

Baby Boomers (1946-1965)

36%

Gen X (1966-1980)

24%

Gen Y (1981-1995)

22%

Gen Z (1996-2010)

12%

Families with Children at Home

38%

Small Business Owners (incl Agriculture)

12%

Grocery Buyers

84%

Car Buyers

11%

Property Buyers

10%

Travel Intenders

47%

SOURCE: Roy Morgan Single Source, Apr 23 – Mar 24, P14+ – monthly cross-platform audience

Material Delivery

Print Advertising: Supplying your PDF  

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

Deadlines

Warrnambool Standard

Edition Day
Frequency
Pre Print
EGN – Booking, Copy Deadline
EGN – Material Deadline
Classified – Booking, Copy Deadline (inc. Self Service)
Classified – Classifieds All Ads OK
Classified – Commence Pagination
Print Deadline
Print Centre
Publication Size

Monday

Daily

No

17:00 Wed

14:00 Fri

16.45 Fri

17:00 Fri

17:00 Sun

20:15 Sun

Melbourne Print Centre

T84

Tuesday

Daily

No

17:00 Thu

14:00 Mon

16.45 Mon

17:00 Mon

17:00 Mon

20:15 Mon

Melbourne Print Centre

T84

Wednesday

Daily

No

17:00 Fri

14:00 Tue

16.45 Tue

17:00 Tue

17:00 Tue

20:15 Tue

Melbourne Print Centre

T84

Thursday

Daily

No

17:00 Mon

14:00 Wed

16.45 Wed

17:00 Wed

17:00 Wed

20:15 Wed

Melbourne Print Centre

T84

Friday

Daily

No

17:00 Tues

14:00 Thu

16.45 Thu

17:00 Thu

17:00 Thu

20:15 Thu

Melbourne Print Centre

T84

Saturday

Daily

Yes

17:00 Wed

14:00 Fri

16.45 Fri

17:00 Fri

17:00 Fri

19:00 Fri

Melbourne Print Centre

T84

All deadlines are in local time. Due to production processes, deadlines are absolute.

Warrnambool Standard Real Estate

Edition Day
Frequency
Pre Print
EGN – Booking, Copy Deadline
EGN – Material Deadline
Print Deadline
Print Centre
Publication Size

Saturday

Weekly

No

17:00 Tue

14:00 Thu

17:00 thu

Melbourne Print Centre

T84

All deadlines are in local time. Due to production processes, deadlines are absolute.

Inserts

Publication Day
Print Run
Quantity
Note

Monday

4,666

5,140

Max 3 inserts including Pre prints

Tuesday

4,340

4,780

Max 3 inserts including Pre prints

Wednesday

4,550

5,010

Max 3 inserts including Pre prints

Thursday

4,619

5,080

Max 3 inserts including Pre prints

Friday

5,386

5,930

Max 3 inserts including Pre prints

Saturday

7,800

8,190

Max 4 inserts including Pre prints

Delivery Address

Melbourne Print Centre, Att: Shane Ingram, 26 Shiny Drive TRUGANINA VIC 3029

Rates

Insert rates are charged per thousand. Please contact your ACM acccount manager for insert rates for your local masthead.

Check the Insert Specifications page for all requirements before supplying inserts. Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.