Explore travel insights
Your gateway to travellers in the Regions.
The regions are evolving at a rapid pace and the desire to travel is stronger than ever. We recently surveyed our readers to gain insights into their connection to Explore and their travel behaviours and attitudes to help support our partners marketing strategies.
Why our readers love Explore
Explore is a habitual read, enabling you to build frequency and brand affinity by aligning to Explore and the regions.
- 64% of readers believe Explore is an absolute must read each week. Whilst 80% love the content Explore delivers.
- 86% agree that Explore inspires them with interesting destinations.
- 85% agree that Explore provides them with great travel tips and advice.
- Close to 50% of Explore readers are consuming more travel content compared to three years ago.
- Two thirds are willing to cut back on non-essential spending to be able to travel.
ACM is your gateway to 1.5* million travel intenders
Connect with our travel experts to align your brand with our exclusive audience.
About the survey: The ACM Explore study was conducted by Chi Squared, an independent research partner of ACM. The survey was sent to the Explore reader database of over 35,000 subscribers. The survey was in market from 12th to 27th of July and completed by 1,050 Australians. Data has been weighted to accurately reflect the age of the population. SOURCE: Explore Travel survey, Chi Squared Research, July 2023. People 18+. n=1,050. *Roy Morgan Single Source, Jun 23, people 14+.