Explore travel insights

Your gateway to travellers in the Regions.

The regions are evolving at a rapid pace and the desire to travel is stronger than ever. We recently surveyed our readers to gain insights into their connection to Explore and their travel behaviours and attitudes to help support our partners marketing strategies.

Trusted voice in travel

Explore is regional Australia’s trusted voice in travel, a must read that fuels our audiences desire to escape the everyday and discover new destinations.

Explore readers like to indulge in premium travel opportunities whilst also getting off the beaten track. Wanderlust is in their blood.

Explore journalists hold a highly credible relationship with our readers, curating interesting and engaging content our audience trusts and providing safe environments for you to position your brand within. 

And our exclusive audience is high; 74%* of ACM readers don’t read any other weekend travel sections, presenting advertisers with a unique and exclusive audience. 

Why our readers love Explore

Explore is a habitual read, enabling you to build frequency and brand affinity by aligning to Explore and the regions.
  • 64% of readers believe Explore is an absolute must read each week. Whilst 80% love the content Explore delivers.
  • 86% agree that Explore inspires them with interesting destinations.
  • 85% agree that Explore provides them with great travel tips and advice.
  • Close to 50% of Explore readers are consuming more travel content compared to three years ago.
  • Two thirds are willing to cut back on non-essential spending to be able to travel.

ACM is your gateway to 1.5* million travel intenders

Connect with our travel experts to align your brand with our exclusive audience.

Sarah Dasey – Head of Travel – Commercial M: 0481 792 591 E: [email protected]

About the survey: The ACM Explore study was conducted by Chi Squared, an independent research partner of ACM. The survey was sent to the Explore reader database of over 35,000 subscribers. The survey was in market from 12th to 27th of July and completed by 1,050 Australians. Data has been weighted to accurately reflect the age of the population. SOURCE: Explore Travel survey, Chi Squared Research, July 2023. People 18+. n=1,050. *Roy Morgan Single Source, Jun 23, people 14+.