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Parents with children at home

Meet the Taylors

Large suburban family.

They’re a big family; mum, dad, three kids, two dogs, one cat… what next? Probably an SUV, or a treehouse, or a trampoline; depending who you ask.

It takes a lot to feed such a big group and Mum is constantly on the alert for new supermarket bargains, she’s a promiscuous shopper but could be swayed by a good rewards program.

If the kids aren’t at school they’re in swimming lessons, or ballet, or football. Whatever the new hobby is they’ll need the latest kit.

Saturdays are a whirlwind of activity; kids birthday parties, orchestra recitals or visiting the grandparents. But somehow mum still finds time to meet up with her girlfriends for a glass of wine while dad watches the kids… in the intervals of the footy match. Sometimes he gets to watch the game live with his mates, stopping off at the TAB first for a quick flutter on the match beforehand.

When they bought their house they knew it was a fixer-upper. Dad spends the weekends renovating with his new power tools, or repairing his beloved ute. The only thing the Taylors need now is a domestic package holiday, they’re scanning their local paper for offers. Can you influence them?

"But Mum… Everyone else has one!"

Key Statistics

Total Audience

Print Audience

Digital Audience



Average household income


Read news last 7 days (print and/or digital)


Used internet last 7 days


Don’t read metro newspapers

SOURCE: Roy Morgan Single Source, Oct 22 – Sep 23, P14+.