SINKS and DINKS
Single income no children or dual income no children
Meet Peter and Lisa
Enjoy the time, the freedom… and the disposable income.
A life without kids, enjoying the benefits of being able to focus on their careers and their lives minus family responsibilities.
They spend more on themselves. With more disposable income, they are able to indulge on more travel, more entertainment and more fashion.
They tend to be gregarious and social, spending a lot of time with likeminded friends, either going out or entertaining at home.
They always have an eye open for new events, activities and experiences.
"We value our lifestyle and aim to enjoy it to the fullest."
Average household income
Read news last 7 days (print and/or digital)
Used internet last 7 days
Don’t read metro newspapers
SOURCE: Roy Morgan Single Source, Jul 22 – Jun 23, P14+.
MelbourneL2, 65 Gywnne St