Real estate
Prime your property marketing this spring
Our real estate marketing strategies blend traditional channels with modern solutions to help drive property sale prices higher. Take a look below at effective ways to take your property marketing to the next level.
Market for success
Our dedicated team of property marketing specialists are here to help:
- Build your Agency brand and increase awareness amongst the local community
- Profile your agents as trusted advisors, someone a buyer can rely on
- Increase engagement in your properties to position them as a home, not just a house
- Celebrate your wins and tell your Agency’s story with thought-provoking content
- Attract more listings
![](https://acm.media/wp-content/uploads/2024/01/Real-Estate.jpg)
Build your brand
Promote your Agency to increase awareness and lay the foundation for trust and preference.
Here are three effective ways to build your brand;
- Position your Agency within the View print section of your community masthead, to drive awareness and leverage our trusted content.
- Target buyers across platforms to ensure your Agency is top of mind throughout the purchase journey.
- Target your audience dynamically with our suite of digital marketing products and align your messaging with the right buyer.
![](https://acm.media/wp-content/uploads/2024/01/AdobeStock_196076643-1840x1380.jpeg)
Raise your profile
Establishing your personal brand increases the likelihood you’ll be the preferred Agent. This approach will;
- Boost your visibility – Highlight your skills, achievements and expertise.
- Build credibility – Outlining your experience, successful sales results and client testimonials reinforces your capabilities.
- Place you top of mind – A consistent presence will ensure your Agency is top of mind at that critical moment when clients are ready to make the move.
- Expand your network – An expanded network can lead to valuable partnerships, referrals and new business opportunities.
![](https://acm.media/wp-content/uploads/2024/01/shutterstock_1234809151.jpg)
Drive engagement
Cultivate an influential emotional link to enable buyers to envision your property as their future home. Increase the appeal by;
- Listing in your local news masthead and connect your properties with locals not actively searching online.
- Advertising across channels to increase the number of times potential buyers see your properties.
- Marketing to a wide range of people to increase your pool of prospective buyers.
- Align your properties with trusted content and leverage the reputation of your local masthead.
- Detail the local area to demonstrate your knowledge of the community and position your homes as a desirable place to live.
![](https://acm.media/wp-content/uploads/2024/02/VIEW-Mockups-Feb-2024-Square.png)
Beyond the portals
Did you know property intenders spend on average 32 hours a week online? But only a fraction of that time on the major property portals.
This represents a whole lot of missed opportunities to show off your properties.
Target audiences based on their online behaviour with our Acquire property marketing solution so when they go to a website other than a portal, they’ll see your ad there too. This will keep your property top of mind for those who have already seen it and introduce it to those who haven’t.
Source: Roy Morgan Single Source, Apr 22 – Mar 23.
![](https://acm.media/wp-content/uploads/2024/01/Research.jpg)
Tell your Agency story
Property content in reliable news environments increases engagement with your Agency and sets your brand apart as a reputable industry leader.
Our commercial content studio Story Central is committed to crafting brand and property stories that resonate with potential buyers, evoke emotion and drive action.
We have a team of 25 passionate storytellers across Australia who create compelling content to effectively engage the reader with your Agency.
![](https://acm.media/wp-content/uploads/2024/01/shutterstock_2100837784-1840x1380.jpg)
Increase listings
Here are some easy steps to help increase your listings to support your business growth:
- Credible channels – Leverage your local masthead trusted by the community to position you as a credible leader.
- Always on – Target potential buyers using sophisticated intention data when they are not actively searching on property portals.
- Integrated marketing – Connect your properties with your target audience wherever they are, minimise wastage and increase exposure.
- Storytelling – Use content to affirm why a vendor should list with your Agency.
![](https://acm.media/wp-content/uploads/2024/01/Pins.jpg)
ACM is your gateway to 412,527* property buyers.
Connect with our property marketing experts to align your Agency with a highly engaged audience.
SOURCE: Roy Morgan Single Source, Jul 22 – Jun 23, P14+.