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The Senior

Publication Days

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Monthly Print Audience

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Monthly Digital Audience

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Monthly Page Views

Print Audience

Monthly Print Readership

545,988

SOURCE: Roy Morgan Single Source, Jan 25 – Dec 25, P14+

Digital Audience

Monthly Digital Audience

208,662

Page Views

271,829

Average Frequency

1.3

SOURCE: IPSOS IRIS Nov 25 – Jan 26 Unique Audience + Page Views

Gender

Male

43%

Female

57%

SOURCE: Roy Morgan Single Source, Jan 25 – Dec 25, P14+

Age

18 to 34

13%

35 to 49

12%

50 to 64

17%

65 +

55%

SOURCE: Roy Morgan Single Source, Jan 25 – Dec 25, P14+

Audience Type

Baby Boomers (1946-1965)

45%

Gen X (1966-1980)

12%

Gen Y (1981-1995)

13%

Gen Z (1996-2010)

12%

Families with Children at Home

15%

Small Business Owners (incl Agriculture)

6%

Grocery Buyers

84%

Car Buyers

36%

Property Buyers

12%

Travel Intenders

76%

SOURCE: Roy Morgan Single Source, Jan 25 – Dec 25, P14+

Material Delivery

Print Advertising: Supplying your PDF

ACM AdDrop

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www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

Deadlines

The Senior

Edition Day
Frequency
Pre Print
Classified – Classifieds All Ads OK
Print Deadline

Thursday

Monthly

No

16.00 (3rd Thurs month prior)

16.00 (3rd Thurs month prior)