The Senior
Publication Days
Monthly Print Audience
Monthly Digital Audience
Monthly Page Views
The Senior has been a trusted source of information for people aged over 50 since 1978. If there’s something seniors need to know, they’ll find it in The Senior. Whether it’s government legislation, financial matters, health, lifestyle or travel, we ensure our readers receive the latest up-to-date information – in print and online. The Senior is a free monthly publication distributed Australia-wide, with separate NSW/ACT, Vic, Qld, SA, WA and Tas state editions. We know what makes Boomers and Seniors tick. So let us create a strategy for your brand that works for mature consumers and delivers results.
Distribution Areas
Print Audience
545,988
SOURCE: Roy Morgan Single Source, Jan 25 – Dec 25, P14+
Digital Audience
208,662
271,829
1.3
SOURCE: IPSOS IRIS Nov 25 – Jan 26 Unique Audience + Page Views
Gender
43%
57%
SOURCE: Roy Morgan Single Source, Jan 25 – Dec 25, P14+
Age
13%
12%
17%
55%
SOURCE: Roy Morgan Single Source, Jan 25 – Dec 25, P14+
Audience Type
45%
12%
13%
12%
15%
6%
84%
36%
12%
76%
SOURCE: Roy Morgan Single Source, Jan 25 – Dec 25, P14+
Material Delivery
For assistance contact your sales representative.
Deadlines
The Senior
Edition Day
Frequency
Pre Print
Classified – Classifieds All Ads OK
Print Deadline
Thursday
Monthly
No
16.00 (3rd Thurs month prior)
16.00 (3rd Thurs month prior)
Thursday
Monthly
No
16.00 (3rd Thurs month prior)
16.00 (3rd Thurs month prior)