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Bendigo Advertiser

Publication Days

  • mon
  • tue
  • wed
  • thu
  • fri
  • sat
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M – F Avg Issue Readership

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Saturday Avg Issue Readership

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Weekly Print Audience

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Monthly Print Audience

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Monthly Digital Audience

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Monthly Cross Platform Audience

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Monthly Page Views

Print Audience

Mon – Fri Ave Issue Readership

12,316

Sat Ave Issue Readership

25,750

Weekly Print Readership

41,574

Monthly Print Readership

87,236

SOURCE: Roy Morgan Single Source, Oct 24 – Sep 25, P14+

Digital Audience

Monthly Digital Audience

140,707

Page Views

1,057,687

Average Frequency

7.5

SOURCE: IPSOS IRIS Oct 25 Unique Audience + Page Views

Cross Platform

Monthly Cross Platform Audience

264,474

SOURCE: Roy Morgan Single Source, Oct 24 – Sep 25, P14+, Roy Morgan iris, ACM Cross Platform Audience

Gender

Male

52%

Female

48%

SOURCE: Roy Morgan Single Source, Oct 24 – Sep 25, P14+

Age

18 to 34

22%

35 to 49

24%

50 to 64

22%

65 +

28%

SOURCE: Roy Morgan Single Source, Oct 24 – Sep 25, P14+

Audience Type

Baby Boomers (1946-1965)

30%

Gen X (1966-1980)

25%

Gen Y (1981-1995)

24%

Gen Z (1996-2010)

15%

Families with Children at Home

31%

Small Business Owners (incl Agriculture)

8%

Grocery Buyers

83%

Car Buyers

39%

Property Buyers

13%

Travel Intenders

75%

SOURCE: Roy Morgan Single Source, Oct 24 – Sep 25, P14+

Material Delivery

Print Advertising

Print advertisements need to be supplied via ACM AdDrop.

  • The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material. Please ensure you have your Booking ID and height of advertisement to be able to upload your material.
  • Visit addrop.com.au to find out more.

Digital advertising

Digital campaigns need to be supplied 5 days before the go live date.

  • Rich Media: Always needs to be built through RMC. Submitted into RMC 3 days before the go live date to allow for 2 day turnaround time.
  • Supplied artwork: Supplied artwork needs to be supplied 3 days out for generic campaigns along with URL and booking numbers. This does not apply for Rich Media builds see above.
  • Generic digital creatives or campaigns: For artwork being built through RMC and automatically uploaded into GAM, the deadlines are still governed by RMC and when the campaign is to start.
  • Social display: Social Media link to be supplied 3 days prior to go live date for the creative to be built.
  • Repeat requests: 2 days prior to go live date.

For assistance contact your sales representative.

Deadlines

Bendigo Advertiser

Edition Day
Frequency
Pre Print
EGN – Booking, Copy Deadline
EGN – Material Deadline
Classified – Classifieds All Ads OK
Print Deadline
Print Centre
Publication Size

Monday

Daily

No

17:00 Wed

14:00 Fri

17:00 Fri

17.00 Fri

Melbourne Print Centre

T84

Tuesday

Daily

No

17:00 Thu

14:00 Mon

15.30 Mon

15.30 Mon

Melbourne Print Centre

T84

Wednesday

Daily

No

17:00 Fri

14:00 Tue

15.30 Tue

15.30 Tue

Melbourne Print Centre

T84

Thursday

Daily

No

17:00 Mon

14:00 Wed

15.30 Wed

15.30 Wed

Melbourne Print Centre

T84

Friday

Daily

No

17:00 Tue

14:00 Thu

15.30 Thu

15.30 Thu

Melbourne Print Centre

T84

Saturday

Daily

Yes

17:00 Wed

13:00 Fri

14.30 Fri

14.30 Fri

Melbourne Print Centre

T84

All deadlines are in local time. Due to production processes, deadlines are absolute.

Bendigo Advertiser Real Estate

Edition Day
Frequency
Pre Print
EGN – Booking, Copy Deadline
EGN – Material Deadline
Print Deadline
Print Centre
Publication Size

Saturday

Weekly

No

14:00 Mon

15:00 Wed

17:00 Wed

Melbourne Print Centre

T84

All deadlines are in local time. Due to production processes, deadlines are absolute.

Inserts

Publication Day
Print Run
Quantity
Note

Monday

3,096

3,420

Max 3 inserts including Pre prints

Tuesday

3,741

3,020

Max 3 inserts including Pre prints

Wednesday

3,338

3,480

Max 3 inserts including Pre prints

Thursday

2,845

3,130

Max 3 inserts including Pre prints

Friday

4,183

4,610

Max 3 inserts including Pre prints

Saturday

7,524

7,900

Max 4 inserts including Pre prints

Delivery Address

Melbourne Print Centre, Att: Shane Ingram, 26 Shiny Drive TRUGANINA VIC 3029

Rates

Insert rates are charged per thousand. Please contact your ACM acccount manager for insert rates for your local masthead.