17th Sep 2024

ACM names Scott McCullough Commercial Director plus senior appointments

TUESDAY, SEPTEMBER 17, 2024 – ACM Managing Director Tony Kendall today announced three senior appointments, including Scott McCullough as Commercial Director of its Agri division, Australia’s largest provider of agricultural news.

In addition, Lupe Prada has been appointed Head of Marketing for ACM Agri and Laura Allen as Research and Insights Manager for Chi Squared.

In his newly created role, Scott will lead the commercial team working across ACM Agri media assets including key mastheads, marketplaces, events and digital.

Scott brings more than 25 years of sales and marketing experience to ACM Agri, having led sales, strategy and commercial operations for some of the nation’s biggest publishers including AuctionsPlus, where he was the General Manager for Brand and Commercial, and News Corp Rural where he was the General Manager – News Ag. He has also held innovation and sales director roles at Pacific Magazines, SCA and ARN and is the founder of the Melbourne Media Industry Hall of Fame, now in its 15th year.