ACM is set to launch a brand-new national travel website designed to help Australians navigate the post-pandemic holiday market from March 7, 2021.
The launch will be backed by a national print and digital advertising campaign, designed to promote regional travel to ACM’s 6.9 million monthly readers*.
ACM, Australia’s largest regional publisher, launched Explore in print in early 2020 as a weekly insert for its 14 daily newspapers with the help of the ACM travel editor, Peter Lynch. Peter is the former editor of Nine Entertainment Group’s travel publishing assets including the Traveller weekend inserts in The Age & SMH.
Lynch said “Explore in print has been a big hit with readers and advertisers alike and we’ve seen solid growth in both, which is a testament to the power of the ACM network even with a pandemic hovering over us. Launching a dedicate website is the natural next step as we look to create a destination site for Aussie travellers.”