ACM today launched its first major trade campaign since the move to independent ownership under Executive Chairman Antony Catalano.
ACM is encouraging national agencies and clients to ConnectNow to its network of 142 mastheads across the country delivering highly engaged print and digital audiences of 6.4 million* each month.
ACM Chief Revenue Officer Sharon Fitter said ACM prided itself on keeping communities strong, informed and connected.
“Unlike many other publishers we are looking to grow our portfolio not shrink it,” Fitter said
“We’re two years on from the separation from Fairfax/Nine and we are now the largest independent publisher in the country and we want to celebrate the connections we make. We’re connecting readers to content, advertisers to audiences and we continue to add community support programs that aim to make the areas in which we operate better places to live.”
“While many mastheads polarise people at times, our trusted mastheads are part of the fabric of the communities they serve. If you ask someone in Newcastle about the Newcastle Herald, there’s a lot of passion: it truly is the ‘Voice of the Hunter’ and this sentiment is replicated across our network.”