The ACM business is partnering with six real estate agencies in Newcastle to pilot a sophisticated new approach to digital marketing that reaches potential home buyers with targeted advertising for specific properties.
ACM Executive Chairman Antony Catalano said his media company’s partnership with The Today Business on its enhanced digital media solution, called Today Acquire, represented a “digital revolution for mum and dad vendors selling their greatest asset”.
The pilot will use direct buyer acquisition software combined with existing print campaigns to drive improved overall awareness and lead generation for residential property sales. The pilot will launch in February with six agent partners including PRD Newcastle, PRD Shoal Bay, Street Property, Walkom Real Estate, O’Meara Property & First National Newcastle.
Mr Catalano said, “This type of targeted digital media has traditionally only been available to large-scale advertisers but we’re now making it available for individual listings; large or small.”