ACM promotes Jarrah Petzold

Australia’s largest independent publisher, Australian Community Media (ACM), has announced the promotion of Jarrah Petzold to Chief Marketing Officer.

ACM is home to more than 100 trusted local news brands serving regional and rural communities across Australia.

Since joining ACM 18 months ago as Director of Marketing, Petzold has been instrumental in driving growth and innovation. Under his leadership, ACM’s regional and agricultural news subscriptions have achieved double-digit growth. He has overseen the marketing strategy for the successful transformation of ACM’s Western NSW brands to a new “digital + weekend” publishing model, as well as the launches of new businesses including agricultural brokerage Farmers Finance Australia and the regional jobs platform ViewJobs.

In his expanded role, Jarrah will lead ACM’s commercial strategy alongside research, creative, trade, and consumer marketing functions. His focus on aligning ACM’s marketing and commercial efforts successfully positions the company to continue delivering on its mission of connecting businesses with regional consumers and strengthening regional communities.

ACM Managing Director, Tony Kendall, said: “Jarrah’s experience and strategic approach will be an asset to this role. He has already proven himself as a transformative leader, and we look forward to seeing him bring that energy and expertise to ACM’s commercial strategy.”