Hawke’s Brewing Co. has delivered a 16% growth in its premium beer sales by partnering with ACM newspapers in new regional markets.
Hawke’s, a premium beer brewing company co-founded with former PM Bob Hawke, is targeted at premium beer drinkers aged 30 to 60. Launched in 2017 in Sydney, the brand has quickly established itself with strong east coast distribution across major retailers such as Dan Murphy’s, BWS, 1st Choice and independents such as Cellarbrations, The Bottle-O and IGA Liquor.
The Hawke’s marketing team had ambition to scale up and increase awareness of their brand during the key summer selling period and within markets that were beyond the reach of their successful Bar/Bistro the Bob Hawke Beer and Leisure Centre located in Marrickville, Sydney.
Hawke’s Brewing Co. CEO Glen Brasington said, “We were keen to try new channels and try different mediums to reach a regional audience. The community spirit is strong at Hawke’s and we wanted to embed our brand in the day-to-day of these regions.”