10th Nov 2022

ACM relaunches flagship Explore Travel brand inspiring travellers to book direct.

ACM has relaunched their marquee travel brand, Explore, having brought the leading travel destination in-house.

The relaunch sees Explore content expanded across ACM’s 14 daily mastheads, including The Canberra Times, Newcastle Herald and The Courier (Ballarat), a new website at exploretravel.com.au plus the ability to book holidays directly on the Explore website. The entire ACM digital network will publish Explore content alongside many of ACM’s 120 other mastheads.

Head of Content and Travel Kate Cox said, “Bringing Explore inhouse allows us to leverage the experience of ACM’s hundreds of journalists and editors from over 100 mastheads”.

“With the backing of Australia’s largest independent media publisher ACM, Explore is the one travel section talking to Australians in regional and satellite communities. Our audience is highly motivated to travel and place it at the top of their plans for the next 12 months,” said Cox.

ACM Chief Customer and Marketing Officer Paul Tyrrell said, “ACM has an engaged audience of 4.3 million* people and now with the relaunch and investment in the Explore brand, we can deliver them even more exciting opportunities with immersive content across our entire network plus deals to