6th Mar 2020
ACM has unveiled an evocative tourism marketing campaign to boost visits to holiday towns.
ACM has unveiled an evocative tourism marketing campaign to boost visits to holiday towns on the bushfire-ravaged NSW South Coast.
“The South Coast is Calling” campaign features a series of specially commissioned artworks by Walkley Award-winning cartoonist David Pope of ACM’s The Canberra Times.
Styled as vintage tourism posters, the lush illustrations celebrate some of the seaside beauty spots and quaint country villages that made headlines worldwide over summer as deadly bushfires besieged Australia’s south-east coast, trapping thousands of local residents and holiday-makers and choking major cities in smoke.
The first eight artworks in the series feature Cobargo in the Bega Valley, holiday towns Batemans Bay and Narooma, Conjola in the Shoalhaven, Mogo of Mogo Wildlife Park fame, Nelligen on the Clyde River, Murramarang National Park and Clyde Mountain.
