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Rich Media

Technical specifications for rich media ads.

Rich Media Overview

This format offers brands unique ways to engage with our audience. Please speak to your account manager to discuss customisation options. See below the details of these premium advertising products.

Product Rules

Expandable Leaderboard

  • Format: Expandable Banner
  • Platform: Mobile
  • Dimensions (Width x Height):
  • Banner: 320px X 50px
  • Expanded: 320px X 480px

Expandable MREC

  • Format: Expandable banner
  • Platform: Mobile
  • Dimensions (Width x Height):
  • MREC: 300px X 250px
  • Expanded: 320px X 480px


  • Format: MREC
  • Platform: Desktop (Cross Screen)
  • Dimensions (Width x Height):
  • Container: 300px X 250px
  • Assets Required: Image: 300px X 250px / Image2: 300px X 250px / Image3: 300px X 250px / Image4: 300px X 250px


  • Up to 4 URL’s can be used (One per side)
  • The Cube only spins at one speed and can not be altered
  • We don’t recommend applying an Animation eect

ScrollX Classic

  • Format: ScrollX
  • Platform: Mobile
  • Dimensions (Width x Height):
  • Container: 375px wide X 667px deep
  • Safe Area: 40px from top and bottom


  • You can only add text, button, image and hotspot.
  • You can replace an element with an asset of the same file type.
  • Preview the creative to experience the interactivity.
  • Animate option is enabled only for button, text and image.
  • We don’t recommend applying an Animation eect to a pre-animated element.
  • A pre-animated element cannot be scaled, moved or subjected to any other property changes.

TruSkin Classic

  • Format: TruSkin
  • Platform: Desktop
  • Dimensions (Width x Height):
  • Header: 1240px X 250px
  • Footer: 1240px X 100px
  • Side Skin Right: 460px X 1080px
  • Side Skin Left: 460px X 1080px


  • Please take into account the Safe Area when designing your artwork. Anything outside this will be cut of on smaller screen resolutions.

Mobile Truskin

  • Format: TruSkin
  • Platform: Mobile
  • Dimensions (Width x Height):
  • Header: 375px w X 110px d
  • Footer: 355px w X 100px d
  • Sides: 10px w X 667px d


  • The gutters are thin so we recommend using a block colour or a basic gradient for maximum impact.

Best Practice

  • Choose the right file format for images – JPG, PNG, GIF
  • Keep image size to maximum 500 KB
  • Always design twice the 2X size for retina displays
  • Upload custom fonts to follow brand guidelines
  • Use web-safe WOFF font format
  • Make sure the font size for key messaging is not less than 14px


  • ACM supports 3rd party built Billboards via 3rd party redirect tags. Please refer to applicable 3rd party adserver for build guides/specs


  • Clicks
  • Impressions
  • Rich Media reporting dependent on options selected

Contact us

Reach out to us for further information regarding ad specifications