Billboard
Technical specifications for billboards.
Billboards Overview
This format offers advertisers a large canvas and premium location to engage with our audience. Please speak to your account manager to discuss customisation options. As a premium product, this execution is packaged with the top position Medium Rectangle (MREC).
Product Rules
- Where can this run? See the Site Matrix
- ACM adheres to the IAB Guidelines
- “Close Ad X” button will collapse 100% of the Billboard and leave a “Show Ad” button, which will remain for the remainder of the day. Only on user initiation of “Show Ad” will the Ad re-display.
- Cannot mimic any site content
Site Matrix
IAB Guidelines
Digital Ad Unit Overview
AD Unit Name
Dimensions
Max File Size
Format
Static Images
970 x 250px
Static: 80kb max HMTL: 100kb max
HTML5, JPG, GIF, PNG
Sponsorship Only – cannot be bought alone, must be purchased with an MREC (optional gutters also available).
- ACM supports 3rd party built Billboards via 3rd party redirect tags. Please refer to applicable 3rd party adserver for build guides/specs
- Clicks
- Impressions
- Rich Media Reporting dependent on options selected
5 Business Days Lead Time.
Creative specifications can change at any time – always refer to the ACM AdCentre.
