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Technical specifications for billboards.

Billboards Overview

This format offers advertisers a large canvas and premium location to engage with our audience. Please speak to your account manager to discuss customisation options. As a premium product, this execution is packaged with the top position Medium Rectangle (MREC).

Product Rules

  • Where can this run? See the Site Matrix
  • ACM adheres to the IAB Guidelines
  • “Close Ad X” button will collapse 100% of the Billboard and leave a “Show Ad” button, which will remain for the remainder of the day. Only on user initiation of “Show Ad” will the Ad re-display.
  • Cannot mimic any site content

Digital Ad Unit Overview

AD Unit Name
Max File Size

Static Images

970 x 250px

Static: 80kb max HMTL: 100kb max


Sponsorship Only – cannot be bought alone, must be purchased with an MREC (optional gutters also available).

  • ACM supports 3rd party built Billboards via 3rd party redirect tags. Please refer to applicable 3rd party adserver for build guides/specs

  • Clicks
  • Impressions
  • Rich Media Reporting dependent on options selected

5 Business Days Lead Time.

Creative specifications can change at any time – always refer to the ACM AdCentre.

Contact us

Reach out to us for further information regarding ad specifications