Bendigo Advertiser
Publication Days
- mon
- tue
- wed
- thu
- fri
- sat
Weekly Print Audience
Monthly Digital Audience
While the Bendigo Advertiser, as its name suggests, is centred on the thriving central Victorian city of Bendigo, it also serves a far greater area of the state. Founded in the heady gold rush days of 1853, and at a time when the city was considered the richest in the world, Bendigo owes its existence and ongoing prosperity to its splendid past.
The Addy is one of Victoria’s oldest mastheads, and has been a part of the local region, and a major supporter of the community, since its earliest days. Local news is the paper’s mainstay, and there’s also a strong flavour of property, business, community, rural and entertainment news that reflects the region’s diversity.
Superb Victorian architecture abounds, both within the heart of the city and throughout its sprawling residential suburbs.
Bendigo is also home to the iconic Myer retail business, the uniquely Australian Chiko Roll, and Australia’s largest regional bank – the Bendigo and Adelaide Bank. Some of our city’s early leaders played significant roles in the development of our nation’s Constitution, including former Bendigo Advertiser journalist John Quick, who later received a knighthood for his contribution to the early Federation. Bendigo today is a bustling cosmopolitan city, with a fast growing population in excess of 120,000. The Bendigo Art Gallery is widely considered to be the best in regional Australia, and regularly hosts internationally acclaimed exhibitions. In recent years, local food and entertainment industries have experienced a major boom.
The local Ulumbarra Theatre sits on the transformed site of a former 19th century prison, overlooking the city centre below. The venue regularly hosts major artists and events in front of packed auditoriums as locals and visitors alike enjoy the lifestyle the city has etched out for its citizens midst the picturesque central Victorian countryside.
Distribution Areas
Print Audience
14,064
26,420
34,199
84,069
SOURCE: Roy Morgan Single Source, Apr 23 – Mar 24, P14+
Digital Audience
207,433
1,013,808
4.9
SOURCE: IPSOS IRIS May 2024 Unique Audience + Page Views
Gender
59%
41%
SOURCE: Roy Morgan Single Source, Apr 23 – Mar 24, P14+ – monthly cross-platform audience
Age
49%
20%
12%
17%
SOURCE: Roy Morgan Single Source, Apr 23 – Mar 24, P14+ – monthly cross-platform audience
Audience Type
25%
19%
28%
24%
30%
10%
80%
11%
11%
69%
SOURCE: Roy Morgan Single Source, Apr 23 – Mar 24, P14+ – monthly cross-platform audience
Material Delivery
Print Advertising
Print advertisements need to be supplied via ACM AdDrop.
- The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material. Please ensure you have your Booking ID and height of advertisement to be able to upload your material.
- Visit addrop.com.au to find out more.
Digital advertising
Digital campaigns need to be supplied 5 days before the go live date.
- Rich Media: Always needs to be built through RMC. Submitted into RMC 3 days before the go live date to allow for 2 day turnaround time.
- Supplied artwork: Supplied artwork needs to be supplied 3 days out for generic campaigns along with URL and booking numbers. This does not apply for Rich Media builds see above.
- Generic digital creatives or campaigns: For artwork being built through RMC and automatically uploaded into GAM, the deadlines are still governed by RMC and when the campaign is to start.
- Social display: Social Media link to be supplied 3 days prior to go live date for the creative to be built.
- Repeat requests: 2 days prior to go live date.
For assistance contact your sales representative.
Deadlines
Bendigo Advertiser
Edition Day
Frequency
Pre Print
EGN – Booking, Copy Deadline
EGN – Material Deadline
Classified – Booking, Copy Deadline (inc. Self Service)
Classified – Classifieds All Ads OK
Classified – Commence Pagination
Print Deadline
Print Centre
Publication Size
Monday
Daily
No
17:00 Wed
14:00 Fri
16.45 Fri
17:00 Fri
17.15 Sun
19:00 Sun
Melbourne Print Centre
T84
Tuesday
Daily
No
17:00 Thu
14:00 Mon
16.45 Mon
17:00 Mon
17.15 Mon
19:00 Mon
Melbourne Print Centre
T84
Wednesday
Daily
No
17:00 Fri
14:00 Tue
16.45 Tue
17:00 Tue
17.15 Tue
19:00 Tue
Melbourne Print Centre
T84
Thursday
Daily
No
17:00 Mon
14:00 Wed
16.45 Wed
17:00 Wed
17.15 Wed
19:00 Wed
Melbourne Print Centre
T84
Friday
Daily
No
17:00 Tue
14:00 Thu
16.45 Thu
17:00 Thu
17.15 Thu
19:00 Thu
Melbourne Print Centre
T84
Saturday
Daily
Yes
17:00 Wed
13:00 Fri
16.45 Fri
16.15 Fri
16:30 Fri
18:00 Fri
Melbourne Print Centre
T84
Monday
Daily
No
17:00 Wed
14:00 Fri
16.45 Fri
17:00 Fri
17.15 Sun
19:00 Sun
Melbourne Print Centre
T84
Tuesday
Daily
No
17:00 Thu
14:00 Mon
16.45 Mon
17:00 Mon
17.15 Mon
19:00 Mon
Melbourne Print Centre
T84
Wednesday
Daily
No
17:00 Fri
14:00 Tue
16.45 Tue
17:00 Tue
17.15 Tue
19:00 Tue
Melbourne Print Centre
T84
Thursday
Daily
No
17:00 Mon
14:00 Wed
16.45 Wed
17:00 Wed
17.15 Wed
19:00 Wed
Melbourne Print Centre
T84
Friday
Daily
No
17:00 Tue
14:00 Thu
16.45 Thu
17:00 Thu
17.15 Thu
19:00 Thu
Melbourne Print Centre
T84
Saturday
Daily
Yes
17:00 Wed
13:00 Fri
16.45 Fri
16.15 Fri
16:30 Fri
18:00 Fri
Melbourne Print Centre
T84
All deadlines are in local time. Due to production processes, deadlines are absolute.
Bendigo Advertiser Real Estate
Edition Day
Frequency
Pre Print
EGN – Booking, Copy Deadline
EGN – Material Deadline
Print Deadline
Print Centre
Publication Size
Saturday
Weekly
No
14:00 Mon
15:00 Wed
17:00 Wed
Melbourne Print Centre
T84
Saturday
Weekly
No
14:00 Mon
15:00 Wed
17:00 Wed
Melbourne Print Centre
T84
All deadlines are in local time. Due to production processes, deadlines are absolute.
Inserts
Monday
3,105
3,420
Max 3 inserts including Pre prints
Tuesday
3,741
3,020
Max 3 inserts including Pre prints
Wednesday
3,338
3,480
Max 3 inserts including Pre prints
Thursday
2,845
3,130
Max 3 inserts including Pre prints
Friday
4,183
4,610
Max 3 inserts including Pre prints
Saturday
7,524
7,900
Max 4 inserts including Pre prints
Delivery Address
Melbourne Print Centre, Att: Shane Ingram, 26 Shiny Drive TRUGANINA VIC 3029
Rates
Insert rates are charged per thousand. Please contact your ACM acccount manager for insert rates for your local masthead.