Southern Highland News

Publication Days

Weekly Print Audience

Monthly Digital Audience

The Southern Highlands is positioned half way between Sydney and Canberra on the main southern corridor. The shire is maintaining a steady population growth rate and consists of several small villages that surround the major retail centres of Bowral, Mittagong and Moss Vale.

Southern Highlands News has been servicing these towns since 1883. The manufacturing sector is a major employer in the area with a large annual turnover. Home of the Bradman Museum, the Tulip Festival, Historic Berrima, and breathtaking National Parks the Southern Highlands has a thriving tourism industry.

Bowral’s close proximity to both Sydney and Canberra means that many people commute to these business centres each day from the Southern Highlands.

The Southern Highland News has been the district’s biggest selling newspaper for many years. Since its first issue in 1883 the Southern Highland News has established itself as the voice of the community. While centred on the shire, the paper reaches out into the broader community.

Published every Saturday, it is the only paid newspaper in the district. Southern Highland News covers all the major local news issues and has a highly regarded Community News Section.

Distribution Areas

Show Major Towns

Show Postcodes

External Links

Website

e-Edition

Facebook

Twitter

Specifications

Print Audience

Sat Ave Issue Readership

5,070

Weekly Print Readership

5,070

Monthly Print Readership

22,268

SOURCE: Roy Morgan Community Press Single Source Database, Jan 22 – Dec 23, P14+. Based on weekday readership.

Digital Audience

Monthly Digital Audience

19,674

Page Views

69,834

Average Frequency

3.5

SOURCE: IPSOS IRIS May 2024 Unique Audience + Page Views

Gender

Male

46%

Female

54%

SOURCE: Roy Morgan Single Source, Apr 23 – Mar 24, P14+ – monthly print audience

Age

18 to 34

50%

35 to 49

16%

50 to 64

10%

65 +

24%

SOURCE: Roy Morgan Single Source, Apr 23 – Mar 24, P14+ – monthly print audience

Audience Type

Baby Boomers (1946-1965)

27%

Gen X (1966-1980)

Gen Y (1981-1995)

28%

Gen Z (1996-2010)

33%

Families with Children at Home

45%

Small Business Owners (incl Agriculture)

Grocery Buyers

85%

Car Buyers

11%

Property Buyers

18%

Travel Intenders

73%

SOURCE: Roy Morgan Single Source, Apr 23 – Mar 24, P14+ – monthly print audience

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