The Advocate
Publication Days
- mon
- tue
- wed
- thu
- fri
- sat
![$stat['title']](https://acm.media/wp-content/themes/acm/public/illustrations/brand-stat-weekly-print-audience.svg)
Weekly Print Audience
![$stat['title']](https://acm.media/wp-content/themes/acm/public/illustrations/brand-stat-monthly-digital-audience.svg)
Monthly Digital Audience
Since 1890 The Advocate has served the North-West and West coasts of Tasmania; a region abound in natural beauty and resources. We cover the West and North-West Tasmania from the major centres of Devonport, Burnie and Ulverstone, through to Circular Head, down the wild West and across to King Island.
The Advocate has a proud record of being true to its name; of advocating fearlessly for the Coast and giving residents a voice. Our communities are diverse, encompassing towns supported by farming and mining to cities that have turned to advanced manufacturing while offering growing appeal to visitors.
The Advocate has evolved with the region and our talented team of journalists and photographers are committed to accurate, timely and engaging reporting on what matters most. Every day, we share the stories of the people who live here, from celebrating our young sporting talent to exploring the issues that challenge us. Through our trusted storytelling, The Advocate is helping to give our region its sense of identity and building stronger communities.
Distribution Areas
Show Major Towns
Website
Facebook
Instagram
Twitter
Specifications
Print Audience
26,589
25,907
40,815
40,815
SOURCE: Roy Morgan Single Source, Apr 23 – Mar 24, P14+
Digital Audience
157,240
835,508
5.3
SOURCE: IPSOS IRIS May 2024 Unique Audience + Page Views
Gender
52%
48%
SOURCE: Roy Morgan Single Source, Apr 23 – Mar 24, P14+ – monthly cross-platform audience
Age
17%
20%
28%
32%
SOURCE: Roy Morgan Single Source, Apr 23 – Mar 24, P14+ – monthly cross-platform audience
Audience Type
40%
25%
16%
12%
14%
11%
76%
9%
5%
65%
SOURCE: Roy Morgan Single Source, Apr 23 – Mar 24, P14+ – monthly cross-platform audience
Material Delivery
For assistance contact your sales representative.
Deadlines
Burnie Advocate
Edition Day
Frequency
Pre Print
EGN – Booking, Copy Deadline
EGN – Material Deadline
Classified – Booking, Copy Deadline (inc. Self Service)
Classified – Classifieds All Ads OK
Classified – Commence Pagination
Print Deadline
Print Centre
Publication Size
Monday
Daily
No
17:00 Wed
14:00 Fri
16:45 Fri
17:00 Fri
18:00 Sun
22:30 Sun
Tasmania Fairfax Printing
T84
Tuesday
Daily
No
17:00 Thu
14:00 Mon
16:45 Mon
17:00 Mon
18:00 Mon
22:30 Mon
Tasmania Fairfax Printing
T84
Wednesday
Daily
No
17:00 Fri
14:00 Tue
16:45 Tue
17:00 Tue
18:00 Tue
22:30 Tue
Tasmania Fairfax Printing
T84
Thursday
Daily
No
17:00 Mon
14:00 Wed
16:45 Wed
17:00 Wed
18:00 Wed
22:30 Wed
Tasmania Fairfax Printing
T84
Friday
Daily
Yes
17:00 Tue
14:00 Thu
16:45 Thu
17:00 Thu
18:00 Thu
22:30 Tue
Tasmania Fairfax Printing
T84
Saturday
Daily
Yes
17:00 Wed
14:00 Fri
16:45 Fri
17:00 Fri
18:00 Fri
22:30 Fri
Tasmania Fairfax Printing
T84
Monday
Daily
No
17:00 Wed
14:00 Fri
16:45 Fri
17:00 Fri
18:00 Sun
22:30 Sun
Tasmania Fairfax Printing
T84
Tuesday
Daily
No
17:00 Thu
14:00 Mon
16:45 Mon
17:00 Mon
18:00 Mon
22:30 Mon
Tasmania Fairfax Printing
T84
Wednesday
Daily
No
17:00 Fri
14:00 Tue
16:45 Tue
17:00 Tue
18:00 Tue
22:30 Tue
Tasmania Fairfax Printing
T84
Thursday
Daily
No
17:00 Mon
14:00 Wed
16:45 Wed
17:00 Wed
18:00 Wed
22:30 Wed
Tasmania Fairfax Printing
T84
Friday
Daily
Yes
17:00 Tue
14:00 Thu
16:45 Thu
17:00 Thu
18:00 Thu
22:30 Tue
Tasmania Fairfax Printing
T84
Saturday
Daily
Yes
17:00 Wed
14:00 Fri
16:45 Fri
17:00 Fri
18:00 Fri
22:30 Fri
Tasmania Fairfax Printing
T84
All deadlines are in local time. Due to production processes, deadlines are absolute.
The Advocate – Property Guide
Edition Day
Frequency
Pre Print
EGN – Booking, Copy Deadline
EGN – Material Deadline
Print Deadline
Print Centre
Publication Size
Monday
Weekly
No
17:00 Fri
14:00 Tue
18:00 Tue
Tasmania Fairfax Printing
M11
Monday
Weekly
No
17:00 Fri
14:00 Tue
18:00 Tue
Tasmania Fairfax Printing
M11
All deadlines are in local time. Due to production processes, deadlines are absolute.
Inserts
Monday
7,304
7,670
Max 3 inserts including Pre prints
Tuesday
7,149
7,505
Max 3 inserts including Pre prints
Wednesday
7,278
7,640
Max 3 inserts including Pre prints
Thursday
7,847
8,240
Max 3 inserts including Pre prints
Friday
9,310
9,885
Max 3 inserts including Pre prints
Saturday
8,274
8,690
Max 3 inserts including Pre prints
Delivery Address
Hobart Print Centre 31 Innovation Drive, Dowsing Point TAS 7010
Rates
Insert rates are charged per thousand. Please contact your ACM acccount manager for insert rates for your local masthead.
Check the Insert Specifications page for all requirements before supplying inserts. Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.
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