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The Advocate

Publication Days

  • mon
  • tue
  • wed
  • thu
  • fri
  • sat

Print Audience

Mon – Fri Ave Issue Readership

14,497

Sat Ave Issue Readership

14,817

Weekly Print Readership

26,234

Monthly Print Readership

31,386

SOURCE: Roy Morgan Single Source, Apr 25 – Mar 26, P14+

Digital Audience

Monthly Digital Audience

99,545

Page Views

598,752

Average Frequency

6

SOURCE: IPSOS IRIS Apr 26 Unique Audience + Page Views

Cross Platform

Monthly Cross Platform Audience

174,560

SOURCE: Roy Morgan Single Source, Apr 25 – Mar 26, P14+, Roy Morgan iris, ACM Cross Platform Audience

Gender

Male

56%

Female

44%

SOURCE: Roy Morgan Single Source, Apr 25 – Mar 26, P14+

Age

18 to 34

13%

35 to 49

20%

50 to 64

28%

65 +

34%

SOURCE: Roy Morgan Single Source, Apr 25 – Mar 26, P14+

Audience Type

Baby Boomers (1946-1965)

36%

Gen X (1966-1980)

22%

Gen Y (1981-1995)

22%

Gen Z (1996-2010)

8%

Families with Children at Home

24%

Small Business Owners (incl Agriculture)

5%

Grocery Buyers

81%

Car Buyers

39%

Property Buyers

3%

Travel Intenders

74%

SOURCE: Roy Morgan Single Source, Apr 25 – Mar 26, P14+

Material Delivery

Print Advertising: Supplying your PDF

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

Deadlines

Burnie Advocate

Edition Day
Frequency
Pre Print
EGN – Booking, Copy Deadline
EGN – Material Deadline
Classified – Classifieds All Ads OK
Print Deadline
Print Centre
Publication Size

Monday

Daily

No

17:00 Wed

14:00 Fri

17:00 Fri

17.00 Fri

Tasmania Fairfax Printing

T84

Tuesday

Daily

No

17:00 Thu

14:00 Mon

15.30 Mon

15.30 Mon

Tasmania Fairfax Printing

T84

Wednesday

Daily

No

17:00 Fri

14:00 Tue

15.30 Tue

15.30 Tue

Tasmania Fairfax Printing

T84

Thursday

Daily

No

17:00 Mon

14:00 Wed

15.30 Wed

15.30 Wed

Tasmania Fairfax Printing

T84

Friday

Daily

Yes

17:00 Tue

14:00 Thu

15.30 Thu

15.30 Tue

Tasmania Fairfax Printing

T84

Saturday

Daily

Yes

17:00 Wed

14:00 Fri

15.45 Fri

15.45 Fri

Tasmania Fairfax Printing

T84

All deadlines are in local time. Due to production processes, deadlines are absolute.

The Advocate – Property Guide

Edition Day
Frequency
Pre Print
EGN – Booking, Copy Deadline
EGN – Material Deadline
Print Deadline
Print Centre
Publication Size

Monday

Weekly

No

17:00 Fri

14:00 Tue

18:00 Tue

Tasmania Fairfax Printing

M11

All deadlines are in local time. Due to production processes, deadlines are absolute.

Inserts

Publication Day
Print Run
Quantity
Note

Monday

7,304

7,670

Max 3 inserts including Pre prints

Tuesday

7,149

7,505

Max 3 inserts including Pre prints

Wednesday

7,278

7,640

Max 3 inserts including Pre prints

Thursday

7,847

8,240

Max 3 inserts including Pre prints

Friday

9,310

9,885

Max 3 inserts including Pre prints

Saturday

8,274

8,690

Max 3 inserts including Pre prints

Delivery Address

Hobart Print Centre 31 Innovation Drive, Dowsing Point TAS 7010

Rates

Insert rates are charged per thousand. Please contact your ACM acccount manager for insert rates for your local masthead.

Check the Insert Specifications page for all requirements before supplying inserts. Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.