The Courier
Publication Days
- mon
- tue
- wed
- thu
- fri
- sat
Weekly Print Audience
Monthly Digital Audience
For 155 years The Courier has been Ballarat’s leading media organisation, bringing the news that matters to the public.
It has remained the trusted news source to readers by reflecting the city in which they live, highlighting its issues and telling its stories, its tragedies and triumphs.
For a century and a half, these pages have faithfully reflected the best and worst of the city and the region.
It has also been the litmus test of change as people came and went, trends rose and changed, families grew up together and embraced newcomers.
The Courier has always been a thought leader and a platform for Ballarat’s best thinkers and planners but it also takes pride in its other high achievers, whether from its rich cultural or business life or its long history of sporting excellence.
It has also held a leading role in the community, promoting and partnering with leading causes and charities and creating its own avenue of philanthropic support through The Courier Charity Fund.
Generations of newspaper readers valued The Courier’s contribution to Ballarat in words and pictures and looked forward every morning to the best in local news and sport on their doorstep.
Now for more than a decade, a new generation of loyal readers are finding that mirror to their Ballarat in digital formats, the same great content when and how they want it.
It is a 155-year-old story of loyalty of a media organisation to a city and loyalty of its readers to a city and a newspaper they love
Distribution Areas
Print Audience
16,032
25,861
49,562
86,466
SOURCE: Roy Morgan Single Source, Apr 23 – Mar 24, P14+
Digital Audience
317,016
1,205,987
3.8
SOURCE: IPSOS IRIS May 2024 Unique Audience + Page Views
Gender
45%
55%
SOURCE: Roy Morgan Single Source, Apr 23 – Mar 24, P14+ – monthly cross-platform audience
Age
33%
26%
20%
18%
SOURCE: Roy Morgan Single Source, Apr 23 – Mar 24, P14+ – monthly cross-platform audience
Audience Type
27%
26%
26%
19%
27%
7%
83%
12%
9%
67%
SOURCE: Roy Morgan Single Source, Apr 23 – Mar 24, P14+ – monthly cross-platform audience
Material Delivery
For assistance contact your sales representative.
Deadlines
Ballarat Courier
Edition Day
Frequency
Pre Print
EGN – Booking, Copy Deadline
EGN – Material Deadline
Classified – Booking, Copy Deadline (inc. Self Service)
Classified – Classifieds All Ads OK
Classified – Commence Pagination
Print Deadline
Print Centre
Publication Size
Monday
Daily
No
17:00 Wed
14:00 Fri
16.45 Fri
17:00 Fri
18:00 Sun
21.30 Sun
Melbourne Print Centre
T84
Tuesday
Daily
No
17:00 Thu
14:00 Mon
16.45 Mon
17:00 Mon
18:00 Mon
21.30 Mon
Melbourne Print Centre
T84
Wednesday
Daily
No
17:00 Fri
14:00 Tue
16.45 Tue
17:00 Tue
18:00 Tue
21.30 Tue
Melbourne Print Centre
T84
Thursday
Weekly
No
17:00 Mon
14:00 Wed
16.45 Wed
17:00 Wed
18:00 Wed
21.30 Wed
Melbourne Print Centre
T84
Friday
Daily
No
17:00 Tue
14:00 Thu
16.45 Thu
17:00 Thu
18:00 Thu
21.30 Thu
Melbourne Print Centre
T84
Saturday
Daily
Yes
17:00 Wed
14:00 Fri
16.45 Fri
17:00 Fri
17.45 Fri
20:00 Fri
Melbourne Print Centre
T84
Monday
Daily
No
17:00 Wed
14:00 Fri
16.45 Fri
17:00 Fri
18:00 Sun
21.30 Sun
Melbourne Print Centre
T84
Tuesday
Daily
No
17:00 Thu
14:00 Mon
16.45 Mon
17:00 Mon
18:00 Mon
21.30 Mon
Melbourne Print Centre
T84
Wednesday
Daily
No
17:00 Fri
14:00 Tue
16.45 Tue
17:00 Tue
18:00 Tue
21.30 Tue
Melbourne Print Centre
T84
Thursday
Weekly
No
17:00 Mon
14:00 Wed
16.45 Wed
17:00 Wed
18:00 Wed
21.30 Wed
Melbourne Print Centre
T84
Friday
Daily
No
17:00 Tue
14:00 Thu
16.45 Thu
17:00 Thu
18:00 Thu
21.30 Thu
Melbourne Print Centre
T84
Saturday
Daily
Yes
17:00 Wed
14:00 Fri
16.45 Fri
17:00 Fri
17.45 Fri
20:00 Fri
Melbourne Print Centre
T84
All deadlines are in local time. Due to production processes, deadlines are absolute.
Ballarat Courier Real Estate
Edition Day
Frequency
Pre Print
EGN – Booking, Copy Deadline
EGN – Material Deadline
Print Deadline
Print Centre
Publication Size
Saturday
Weekly
No
17:00 Mon
14:00 Wed
17:00 Wed
Melbourne Print Centre
T84
Saturday
Weekly
No
17:00 Mon
14:00 Wed
17:00 Wed
Melbourne Print Centre
T84
All deadlines are in local time. Due to production processes, deadlines are absolute
Inserts
Monday
4,055
4,465
Max 3 inserts including Pre prints
Tuesday
3,857
4,245
Max 3 inserts including Pre prints
Wednesday
4,251
4,680
Max 3 inserts including Pre prints
Thursday
3,838
4,225
Max 3 inserts including Pre prints
Friday
5,071
5,580
Max 3 inserts including Pre prints
Saturday
9,906
10,400
Max 3 inserts including Pre prints3857
Delivery Address
Melbourne Print Centre, Att: Shane Ingram, 26 Shiny Drive TRUGANINA VIC 3029
Rates
Insert rates are charged per thousand. Please contact your ACM acccount manager for insert rates for your local masthead.
Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.