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Publication Days

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Weekly Print Audience

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Monthly Digital Audience

Print Audience

Mon – Fri Ave Issue Readership

133,459

Weekly Print Readership

133,459

Monthly Print Readership

275,118

SOURCE: Roy Morgan Single Source, Jul 22 – Jun 23, P14+

Digital Audience

Monthly Digital Audience

23,192

Page Views

141,497

Average Frequency

6.1

SOURCE: Roy Morgan Live Audiences, Jun 23.

Gender

Male

61%

Female

39%

SOURCE: Roy Morgan Single Source, Jul 22 – Jun 23, P14+ – monthly print audience

Age

18 to 34

31%

35 to 49

27%

50 to 64

21%

65 +

17%

SOURCE: Roy Morgan Single Source, Jul 22 – Jun 23, P14+ – monthly print audience

Audience Type

Baby Boomers (1946-1965)

25%

Gen X (1966-1980)

24%

Gen Y (1981-1995)

31%

Gen Z (1996-2010)

17%

Familes with Children at Home

48%

Small Business Owners (incl Agriculture)

16%

Grocery Buyers

78%

Car Buyers

16%

Property Buyers

20%

Travel Intenders

71%

SOURCE: Roy Morgan Single Source, Jul 22 – Jun 23, P14+ – monthly print audience

Material Delivery

Print Advertising: Supplying your PDF  

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