The Macleay Argus
Publication Days
- sat
Weekly Print Audience
Monthly Digital Audience

The Macleay Argus, a weekly paid community newspaper, provides the most in-depth local news of the Kempsey community. It is the ideal advertising vehicle for those wishing to reach the more affluent shoppers in the Macleay Valley community.
Situated on the Macleay River in the heart of Australia’s Holiday Coast midway between Sydney and Brisbane, Kempsey was established in 1835 and became a thriving port with activities centred on timber, beef and dairy cattle.
Major industries in Kempsey today include world famous hat-maker Akubra and Milo manufacturer Nestle, as well as an export meatworks, fishing and aquaculture, wine production and forestry/timber.
The Macleay Valley is a popular tourist destination, with holiday-makers enjoying the popular seaside locations of South West Rocks, Hat Head and Crescent Head, home of a national surfing reserve.

Distribution Areas
Print Audience
4,920
4,920
26,666
SOURCE: Roy Morgan Community Press Single Source Database, Jan 22 – Dec 23, P14+. Estimate based on Friday readership.
Digital Audience
8,397
28,951
3.4
SOURCE: IPSOS IRIS May 2024 Unique Audience + Page Views
Gender
49%
51%
SOURCE: Roy Morgan Community Press Single Source Database, Jan 22 – Dec 23, P14+ – monthly print audience
Age
55%
20%
16%
8%
SOURCE: Roy Morgan Community Press Single Source Database, Jan 22 – Dec 23, P14+ – monthly print audience
Audience Type
17%
13%
39%
30%
63%
2%
87%
15%
44%
77%
SOURCE: Roy Morgan Community Press Single Source Database, Jan 22 – Dec 23, P14+ – monthly print audience
Material Delivery
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Deadlines
The Macleay Argus
Edition Day
Frequency
Pre Print
EGN – Booking, Copy Deadline
EGN – Material Deadline
Classified – Booking, Copy Deadline (inc. Self Service)
Classified – Classifieds All Ads OK
Classified – Commence Pagination
Print Deadline
Publication Size
Saturday
Weekly
No
10:00 Tue
12:00 Tue
11.30 Thu
11.30 Thu
12:00 Thu
18:00 Thu
T84
Saturday
Weekly
No
10:00 Tue
12:00 Tue
11.30 Thu
11.30 Thu
12:00 Thu
18:00 Thu
T84
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