The Maitland Mercury

Publication Days

M – F Avg Issue Readership

Weekly Print Audience

Monthly Print Audience

Monthly Digital Audience

Monthly Page Views

The Maitland Mercury has been part of the Maitland community and Lower Hunter region since 1843. It is one of the oldest regional newspapers on the mainland. The Mercury’s team, which includes award-winning writers and photographers, has launched itself into the digital space and in 2015 won the coveted Pacific Area Newspapers Association Best News Website award, with online year-on-year growth of more than 102 per cent. The team also took out all five major categories at the 2015 NSW Country Press Awards, including the prized E C Sommerlad Memorial Award for Journalism. The Maitland Mercury is a dynamic and vibrant media operation committed to delivering news, information and entertainment across multiple platforms – in print, online, and throughout social media. The Maitland Mercury includes Real Estate View, the Lower Hunter’s No. 1 real estate and property supplement; Hunter Valley & North Coast Town & Country, a fortnightly round-up of rural news; a daily TV guide; reader giveaways; lifestyle and entertainment liftouts; classifieds and, of course, the latest in local news and sport coverage.

Distribution Areas

Show Major Towns

Show Postcodes

External Links

Website

e-Edition

Facebook

Instagram

Twitter

Specifications

Print Audience

Mon – Fri Ave Issue Readership

6,716

Weekly Print Readership

6,716

Monthly Print Readership

43,830

SOURCE: Roy Morgan Single Source, Jan 25 – Dec 25, P14+

Digital Audience

Monthly Digital Audience

10,128

Page Views

38,917

Average Frequency

3.8

SOURCE: IPSOS IRIS Nov 25 – Jan 26 Unique Audience + Page Views

Gender

Male

58%

Female

42%

SOURCE: Roy Morgan Single Source, Jan 25 – Dec 25, P14+

Age

18 to 34

60%

35 to 49

26%

50 to 64

65 +

SOURCE: Roy Morgan Single Source, Jan 25 – Dec 25, P14+

Audience Type

Baby Boomers (1946-1965)

Gen X (1966-1980)

Gen Y (1981-1995)

42%

Gen Z (1996-2010)

44%

Families with Children at Home

46%

Small Business Owners (incl Agriculture)

Grocery Buyers

72%

Car Buyers

65%

Property Buyers

27%

Travel Intenders

75%

SOURCE: Roy Morgan Single Source, Jan 25 – Dec 25, P14+

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