The Maitland Mercury

Publication Days

The Maitland Mercury has been part of the Maitland community and Lower Hunter region since 1843. It is one of the oldest regional newspapers on the mainland. The Mercury’s team, which includes award-winning writers and photographers, has launched itself into the digital space and in 2015 won the coveted Pacific Area Newspapers Association Best News Website award, with online year-on-year growth of more than 102 per cent. The team also took out all five major categories at the 2015 NSW Country Press Awards, including the prized E C Sommerlad Memorial Award for Journalism. The Maitland Mercury is a dynamic and vibrant media operation committed to delivering news, information and entertainment across multiple platforms – in print, online, and throughout social media. The Maitland Mercury includes Real Estate View, the Lower Hunter’s No. 1 real estate and property supplement; Hunter Valley & North Coast Town & Country, a fortnightly round-up of rural news; a daily TV guide; reader giveaways; lifestyle and entertainment liftouts; classifieds and, of course, the latest in local news and sport coverage.

Distribution Areas

Show Major Towns

Show Postcodes

External Links

Website

e-Edition

Facebook

Instagram

Twitter

Specifications

Print Audience

Sat Ave Issue Readership

4,386

Weekly Print Readership

4,386

Monthly Print Readership

11,594

SOURCE: Roy Morgan Single Source, Jul 25 – Jun 26, P14+, Local Area Readership

Digital Audience

Monthly Digital Audience

29,420

Page Views

42,734

Average Frequency

1.5

SOURCE: IPSOS IRIS May 26 – Jul 26 Average Unique Audience + Page Views

Gender

Male

56%

Female

44%

SOURCE: Roy Morgan Single Source, Jul 25 – Jun 26, P14+, Monthly Print Audience

Age

18 to 34

53%

35 to 49

14%

50 to 64

12%

65 +

SOURCE: Roy Morgan Single Source, Jul 25 – Jun 26, P14+, Monthly Print Audience

Audience Type

Baby Boomers (1946-1965)

Gen X (1966-1980)

12%

Gen Y (1981-1995)

23%

Gen Z (1996-2010)

53%

Families with Children at Home

39%

Small Business Owners (incl Agriculture)

Grocery Buyers

64%

Car Buyers

48%

Property Buyers

21%

Travel Intenders

70%

SOURCE: Roy Morgan Single Source, Jul 25 – Jun 26, P14+, Monthly Print Audience

Material Delivery

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Deadlines