The Maitland Mercury

Publication Days

Weekly Print Audience

Monthly Digital Audience

The Maitland Mercury has been part of the Maitland community and Lower Hunter region since 1843. It is one of the oldest regional newspapers on the mainland.

The Mercury’s team, which includes award-winning writers and photographers, has launched itself into the digital space and in 2015 won the coveted Pacific Area Newspapers Association Best News Website award, with online year-on-year growth of more than 102 per cent.

The team also took out all five major categories at the 2015 NSW Country Press Awards, including the prized E C Sommerlad Memorial Award for Journalism.

The Maitland Mercury is a dynamic and vibrant media operation committed to delivering news, information and entertainment across multiple platforms – in print, online, and throughout social media.

The Maitland Mercury includes Real Estate View, the Lower Hunter’s No. 1 real estate and property supplement; Hunter Valley & North Coast Town & Country, a fortnightly round-up of rural news; a daily TV guide; reader giveaways; lifestyle and entertainment liftouts; classifieds and, of course, the latest in local news and sport coverage.

Distributions Areas

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External Links

Print Audience

Mon – Fri Ave Issue Readership

6,846

Weekly Print Readership

13,031

Monthly Print Readership

53,172

SOURCE: Roy Morgan Community Press Single Source Database, Jan 21 – Dec 22, P14+

Digital Audience

Monthly Digital Audience

26,057

Page Views

109,723

Average Frequency

4.2

SOURCE: Roy Morgan Live Audiences, Jun 23.

Gender

Male

52%

Female

48%

SOURCE: Roy Morgan Single Source, Jul 22 – Jun 23, P14+ – monthly print audience

Age

18 to 34

58%

35 to 49

25%

50 to 64

10%

65 +

SOURCE: Roy Morgan Single Source, Jul 22 – Jun 23, P14+ – monthly print audience

Audience Type

Baby Boomers (1946-1965)

Gen X (1966-1980)

13%

Gen Y (1981-1995)

58%

Gen Z (1996-2010)

19%

Familes with Children at Home

63%

Small Business Owners (incl Agriculture)

Grocery Buyers

84%

Car Buyers

18%

Property Buyers

32%

Travel Intenders

80%

SOURCE: Roy Morgan Single Source, Jul 22 – Jun 23, P14+ – monthly print audience

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