The Senior
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Monthly Print Audience
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Monthly Digital Audience
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Monthly Page Views
The Senior has been a trusted source of information for people aged over 50 since 1978. If there’s something seniors need to know, they’ll find it in The Senior. Whether it’s government legislation, financial matters, health, lifestyle or travel, we ensure our readers receive the latest up-to-date information – in print and online. The Senior is a free monthly publication distributed Australia-wide, with separate NSW/ACT, Vic, Qld, SA, WA and Tas state editions. We know what makes Boomers and Seniors tick. So let us create a strategy for your brand that works for mature consumers and delivers results.
Distribution Areas
Show Major Towns
Website
Facebook
Twitter
Specifications
Print Audience
571,200
SOURCE: Roy Morgan Single Source, Jul 24 – Jun 25, P14+
Digital Audience
255,554
301,754
1.2
SOURCE: IPSOS IRIS May 25 – Jul 25 Unique Audience + Page Views
Gender
41%
59%
SOURCE: Roy Morgan Single Source, Jul 24 – Jun 25, P14+
Age
14%
9%
23%
52%
SOURCE: Roy Morgan Single Source, Jul 24 – Jun 25, P14+
Audience Type
47%
15%
11%
12%
15%
7%
85%
32%
9%
76%
SOURCE: Roy Morgan Single Source, Jul 24 – Jun 25, P14+
Material Delivery
For assistance contact your sales representative.
Deadlines
The Senior
Edition Day
Frequency
Pre Print
Classified – Classifieds All Ads OK
Print Deadline
Thursday
Monthly
No
16.00 (3rd Thurs month prior)
16.00 (3rd Thurs month prior)
Thursday
Monthly
No
16.00 (3rd Thurs month prior)
16.00 (3rd Thurs month prior)