The Senior
Publication Days
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Monthly Print Audience
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Monthly Digital Audience
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Monthly Page Views
The Senior has been a trusted source of information for people aged over 50 since 1978.
If there’s something seniors need to know, they’ll find it in The Senior. Whether it’s government legislation, financial matters, health, lifestyle or travel, we ensure our readers receive the latest up-to-date information – in print and online.
The Senior is a free monthly publication distributed Australia-wide, with separate NSW/ACT, Vic, Qld, SA, WA and Tas state editions.
We know what makes Boomers and Seniors tick. So let us create a strategy for your brand that works for mature consumers and delivers results.
Distribution Areas
Show Major Towns
Website
Facebook
Twitter
Specifications
Print Audience
591,167
Digital Audience
157,808
198,172
1.3
SOURCE: IPSOS IRIS May 2024 Unique Audience + Page Views
Gender
42%
58%
SOURCE: Roy Morgan Single Source, Apr 23 – Mar 24, P14+ – monthly print audience
Age
12%
10%
25%
51%
SOURCE: Roy Morgan Single Source, Apr 23 – Mar 24, P14+ – monthly print audience
Audience Type
50%
16%
11%
8%
16%
10%
86%
10%
8%
71%
SOURCE: Roy Morgan Single Source, Apr 23 – Mar 24, P14+ – monthly print audience
Material Delivery
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