The Senior
Publication Days
Monthly Print Audience
Monthly Digital Audience
Monthly Page Views
The Senior has been a trusted source of information for people aged over 50 since 1978. If there’s something seniors need to know, they’ll find it in The Senior. Whether it’s government legislation, financial matters, health, lifestyle or travel, we ensure our readers receive the latest up-to-date information – in print and online. The Senior is a free monthly publication distributed Australia-wide, with separate NSW/ACT, Vic, Qld, SA, WA and Tas state editions. We know what makes Boomers and Seniors tick. So let us create a strategy for your brand that works for mature consumers and delivers results.
Distribution Areas
Print Audience
574,154
SOURCE: Roy Morgan Single Source, Jan 26 – Mar 26, P14+
Digital Audience
234,101
252,747
1.1
SOURCE: Roy Morgan Iris Single Source, Jan 26 – Mar 26, P14+
Gender
43%
57%
SOURCE: Roy Morgan Single Source, Jul 25 – Jun 26, P14+, Monthly Print Audience
Age
15%
11%
14%
54%
SOURCE: Roy Morgan Single Source, Jul 25 – Jun 26, P14+, Monthly Print Audience
Audience Type
45%
9%
15%
13%
31%
6%
83%
37%
12%
75%
SOURCE: Roy Morgan Single Source, Jul 25 – Jun 26, P14+, Monthly Print Audience
Material Delivery
For assistance contact your sales representative.
Deadlines
The Senior
Edition Day
Frequency
Pre Print
Classified – Classifieds All Ads OK
Print Deadline
Thursday
Monthly
No
16.00 (3rd Thurs month prior)
16.00 (3rd Thurs month prior)
Thursday
Monthly
No
16.00 (3rd Thurs month prior)
16.00 (3rd Thurs month prior)