The Wimmera Mail-Times
Publication Days
- mon
- wed
- fri
![$stat['title']](https://acm.media/wp-content/themes/acm/public/illustrations/brand-stat-weekly-print-audience.svg)
Weekly Print Audience
![$stat['title']](https://acm.media/wp-content/themes/acm/public/illustrations/brand-stat-monthly-digital-audience.svg)
Monthly Digital Audience
The Wimmera Mail-Times is based in Horsham – the capital of Victoria’s Wimmera region. It circulates from St Arnaud in the east to beyond the SA border; from Patchewollock and Woomelang, south to Ararat and Edenhope.
The Wimmera Mail-Times was started in 1959 after a merger of the 86-year-old Horsham Times and the once Natimuk-based West Wimmera Mail, which moved to Horsham in 1956.
The Wimmera Mail-Times remains the region’s premier hard-news provider, respected for its willingness to stimulate debate on public issues and guard with pride the interests of the region.
Published and delivered each three days a week, The Wimmera Mail-Times offers a depth of coverage across a wide domain and broad variety within its pages – from breaking news to community events and sports, feature and lifestyle stories.
Distribution Areas
Show Major Towns
Website
Facebook
Twitter
Specifications
Print Audience
3,727
7,439
9,492
SOURCE: Roy Morgan Community Press Single Source Database, Jan 22 – Dec 23, P14+
Digital Audience
13,107
104,362
8
SOURCE: IPSOS IRIS May 2024 Unique Audience + Page Views
Gender
67%
33%
SOURCE: Roy Morgan Single Source, Apr 23 – Mar 24, P14+ – monthly print audience
Age
39%
39%
14%
1%
SOURCE: Roy Morgan Single Source, Apr 23 – Mar 24, P14+ – monthly print audience
Audience Type
6%
27%
34%
32%
36%
8%
75%
19%
31%
86%
SOURCE: Roy Morgan Single Source, Apr 23 – Mar 24, P14+ – monthly print audience
Material Delivery
For assistance contact your sales representative.
Deadlines
Wimmera Mail Times Horsham
Edition Day
Frequency
Pre Print
EGN – Booking, Copy Deadline
EGN – Material Deadline
Classified – Booking, Copy Deadline (inc. Self Service)
Classified – Classifieds All Ads OK
Classified – Commence Pagination
Print Deadline
Print Centre
Monday
Weekly
No
11:00 Wed
17:00 Fri
14:30 Fri
15.30 Fri
15:30 Fri
12:30 Sun
Melbourne Print Centre
Wednesday
Weekly
No
11:00 Fri
22:30 Fri
10.30 Tue
11.30 Tue
12:00 Tue
12:30 Tue
Melbourne Print Centre
Friday
Weekly
No
11:00 Tue
22:30 Thu
10.30 Thur
11.30 Thu
12:00 Thu
12:30 Thu
Melbourne Print Centre
Monday
Weekly
No
11:00 Wed
17:00 Fri
14:30 Fri
15.30 Fri
15:30 Fri
12:30 Sun
Melbourne Print Centre
Wednesday
Weekly
No
11:00 Fri
22:30 Fri
10.30 Tue
11.30 Tue
12:00 Tue
12:30 Tue
Melbourne Print Centre
Friday
Weekly
No
11:00 Tue
22:30 Thu
10.30 Thur
11.30 Thu
12:00 Thu
12:30 Thu
Melbourne Print Centre
Due to production processes, deadlines are absolute.
Inserts
Monday
1,594
1,755
Max 3 inserts including Pre prints
Wednesday
1,652
1,820
Max 3 inserts including Pre prints
Friday
2,506
2,760
Max 3 inserts including Pre prints
Delivery Address
Melbourne Print Centre, Att: Shane Ingram, 26 Shiny Drive TRUGANINA VIC 3029
Rates
Insert rates are charged per thousand. Please contact your ACM acccount manager for insert rates for your local masthead.
Horsham Wimmera Times only accepts inserts in the Friday edition. Check the Insert Specifications page for all requirements before supplying inserts. Inserts must be delivered no later than five working days prior to the print date or the inserts may be rejected.
Editorial
Email Editorial