Western Advocate

Publication Days

Saturday Avg Issue Readership

Monthly Print Audience

Monthly Digital Audience

Monthly Cross Platform Audience

Monthly Page Views

The Western Advocate has been serving the Bathurst community since 1848 including the towns of Blayney, Perthville, O’Connell, Sofala, Hill End, Newbridge and Oberon. Located in the Macquarie Valley on the Central Tablelands of NSW, Bathurst is Australia’s oldest inland settlement. Booming in the 1850s and 60s with the discovery of gold, Bathurst has remained one of Australia’s fastest growing regional centres with a diverse range of industry from agriculture and engineering to education. Education is the largest single industry in Bathurst, with Charles Sturt University and 16 primary and secondary schools in the region. Also significant to the local economy are employers Simplot and Mars Petcare. Mount Panorama in Bathurst is a mecca for motor racing fans worldwide and is now home of the Bathurst 1000 and the Bathurst 12-Hour. The Western Advocate aims to help build the community by keeping it strong, informed and connected and delivering quality news and photography.

Distribution Areas

Show Major Towns

Show Postcodes

External Links

Website

e-Edition

Facebook

Instagram

Specifications

Print Audience

Sat Ave Issue Readership

13,260

Monthly Print Readership

32,051

SOURCE: Roy Morgan Single Source, Jul 24 – Jun 25, P14+

Digital Audience

Monthly Digital Audience

43,416

Page Views

177,147

Average Frequency

4.1

SOURCE: IPSOS IRIS July 2025 Unique Audience + Page Views

Cross Platform

Monthly Cross Platform Audience

101,720

Source: Roy Morgan Single Source, Jul 24 – Jun 25, P14+, Roy Morgan iris, ACM Cross Platform Audience

Gender

Male

48%

Female

52%

SOURCE: Roy Morgan Single Source, Jul 24 – Jun 25, P14+

Age

18 to 34

22%

35 to 49

25%

50 to 64

25%

65 +

27%

SOURCE: Roy Morgan Single Source, Jul 24 – Jun 25, P14+

Audience Type

Baby Boomers (1946-1965)

26%

Gen X (1966-1980)

29%

Gen Y (1981-1995)

24%

Gen Z (1996-2010)

13%

Families with Children at Home

33%

Small Business Owners (incl Agriculture)

10%

Grocery Buyers

84%

Car Buyers

45%

Property Buyers

12%

Travel Intenders

74%

SOURCE: Roy Morgan Single Source, Jul 24 – Jun 25, P14+

Material Delivery

Print Advertising: Supplying your PDF

ACM AdDrop

The AdDrop portal is a free service for all ACM customers. All material will be processed through our preflighting workflow. An email notification will be sent confirming a successful upload or supply a report for unsuccessful material.
www.addrop.com.au
Please ensure you have your Booking ID and height of advertisement to be able to upload your material.

For assistance contact your sales representative.

Deadlines

Western Advocate Bathurst

Edition Day

Frequency

Pre Print

EGN – Booking, Copy Deadline

EGN – Material Deadline

Classified – Booking, Copy Deadline (inc. Self Service)

Classified – Classifieds All Ads OK

Classified – Commence Pagination

Print Deadline

Print Centre

Publication Size

Monday

Daily

17:00 Thu

14:00 Fri

16:00 Sun

15:00 Fri

16:00 Sun

17:30 Sun

Tamworth

T84

Tuesday

Daily

17:00 Thu

12:00 Mon

15.30 Mon

15:00 Mon

15.30 Mon

17:00 Mon

Tamworth

T84

Wednesday

Daily

17:00 Fri

12:00 Tue

15:30 Tue

15:00 Tue

15.30 Tue

17:00 Tue

Tamworth

T84

Thursday

Daily

17:00 Mon

12:00 Wed

15:30 Wed

15:00 Wed

15.30 Wed

17:00 Wed

Tamworth

T84

Friday

Daily

17:00 Tue

12:00 Thu

15:30 Thu

15:00 Thu

15.30 Thu

17:00 Thu

Tamworth

T84

Saturday

Daily

17:00 Wed

12:00 Fri

15:30 Fri

15:00 Fri

15.30 Fri

17:00 Fri

Tamworth

T84

All deadlines are in local time. Due to production processes, deadlines are absolute.

Western Advocate Real Estate

Edition Day

Frequency

Pre Print

EGN – Booking, Copy Deadline

EGN – Material Deadline

Print Deadline

Print Centre

Publication Size

Monday

Weekly

17:00 Fri

14:00 Tue

17:30 Tue

IVE NSW

T64

All deadlines are in local time. Due to production processes, deadlines are absolute.