The Maitland Mercury

Publication Days

M – F Avg Issue Readership

Weekly Print Audience

Monthly Print Audience

Monthly Digital Audience

Monthly Page Views

The Maitland Mercury has been part of the Maitland community and Lower Hunter region since 1843. It is one of the oldest regional newspapers on the mainland. The Mercury’s team, which includes award-winning writers and photographers, has launched itself into the digital space and in 2015 won the coveted Pacific Area Newspapers Association Best News Website award, with online year-on-year growth of more than 102 per cent. The team also took out all five major categories at the 2015 NSW Country Press Awards, including the prized E C Sommerlad Memorial Award for Journalism. The Maitland Mercury is a dynamic and vibrant media operation committed to delivering news, information and entertainment across multiple platforms – in print, online, and throughout social media. The Maitland Mercury includes Real Estate View, the Lower Hunter’s No. 1 real estate and property supplement; Hunter Valley & North Coast Town & Country, a fortnightly round-up of rural news; a daily TV guide; reader giveaways; lifestyle and entertainment liftouts; classifieds and, of course, the latest in local news and sport coverage.

Distribution Areas

Show Major Towns

Show Postcodes

External Links

Website

e-Edition

Facebook

Instagram

Twitter

Specifications

Print Audience

Mon – Fri Ave Issue Readership

6,208

Weekly Print Readership

14,029

Monthly Print Readership

54,561

SOURCE: Roy Morgan Single Source, Jul 24 – Jun 25, P14+

Digital Audience

Monthly Digital Audience

29,081

Page Views

99,387

Average Frequency

3.4

SOURCE: IPSOS IRIS May 25 – Jul 25 Unique Audience + Page Views

Gender

Male

57%

Female

43%

SOURCE: Roy Morgan Single Source, Jul 24 – Jun 25, P14+

Age

18 to 34

55%

35 to 49

28%

50 to 64

10%

65 +

SOURCE: Roy Morgan Single Source, Jul 24 – Jun 25, P14+

Audience Type

Baby Boomers (1946-1965)

Gen X (1966-1980)

12%

Gen Y (1981-1995)

45%

Gen Z (1996-2010)

34%

Families with Children at Home

56%

Small Business Owners (incl Agriculture)

Grocery Buyers

85%

Car Buyers

55%

Property Buyers

19%

Travel Intenders

80%

SOURCE: Roy Morgan Single Source, Jul 24 – Jun 25, P14+

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