Major travel expansion

ACM today announced a major expansion of its popular Explore travel brand, alongside the release of an exclusive study into regional travellers’ habits.

Digitally, the new Explore website is now seamlessly integrated into 85 premium regional news websites, enhancing SEO, engagement, and editorial offerings.

With a mobile-first approach, Explore offers faster loading times and intuitive navigation, ensuring a premium user experience. Its growing social media presence features compelling video content and premium stories across Instagram, YouTube, and TikTok.

To maximise visibility, Explore travel content is now prominently featured on the main navigation of all ACM news websites, providing easy access for passionate travellers and delivering a high-value audience for advertisers. A refreshed, magazine-style web experience encourages users to dream, plan, and book their next adventure, with interactive features including travel surveys, quizzes, and direct engagement with top travel writers.

The Saturday Explore magazine has also expanded its print footprint to 28 markets, delivering travel deals, inspiration, and expert advice to an even larger regional audience. Advertisers now have access to an unmatched cross-platform regional reach.