8th Apr 2020
National advertisers with important messages and operating updates affecting all Australians are overlooking key regional audiences.
Too many national advertisers with important messages and operating updates affecting all Australians are overlooking key regional audiences hungry for information through the coronavirus crisis.
That’s the message from Australia’s largest independent news publisher ACM as new audience data shows ACM’s trusted voice delivering readers at record levels.
With a network of newspapers and news sites across the country, including 14 daily titles such as The Canberra Times, Newcastle Herald and Illawarra Mercury, ACM is playing a vital role as the primary source of COVID-19-related breaking news and essential information in Australia’s largest nonmetropolitan population centres.
ACM Chief Revenue Officer Tony Kendall thanked leading national advertisers who are continuing to reach out to regional consumers however pointed out that many advertisers are missing a very large engaged audience; “if businesses only advertised in the metro newspapers they would miss out on up to 2 million* Australians who read ACM publications across the country”.
