17th Oct 2025

Horse Deals Evolves into Equine Marketplace

ACM Agri has announced the latest evolution of the Horse Deals brand, expanding the offering of Australia’s largest online portal of Horses and secondhand equine product listings to include a specialist retail marketplace: Horse Deals Shop. This development builds on the brand’s editorial credibility and loyal following, offering riders a complete destination to read, browse, and shop in one trusted place.

Horse Deals has been celebrating the passion of horse life since 1986. That legacy has now expanded into an online marketplace that reflects how the horse community lives, rides, and shops today.  The new Horse Deals experience now includes three key offerings:
● Editorial: The iconic magazine and online editorial continues to be rooted in real stories, trusted advice, and a deep connection with its community.
● Classifieds: Australia’s largest and most detailed horse classifieds are available in print and online, with intuitive search filters.
● Shop: A multi-retailer marketplace with a seamless checkout, giving equestrians a simple and convenient way to find all their gear and favourite brands in one place.