17th Nov 2022
New research reveals the property purchasing journey has increased to over two years.
The property search journey is now taking 9 months longer than in 2020.
New research, released today by realestateview.com.au, has shown the considerable length of time Australians are spending in the search for their next property. It also highlighted the most used media sources assisting property seekers within the path to purchase.
The research conducted by realestateview.com.au, in conjunction with ACM’s research arm Chi Squared, aimed to better understand the stages within the property journey and how property seekers recalled, used and trusted media sources. With over 1,600 responses, the survey is the second study realestateview.com.au has commissioned within this space, with the first completed in late 2020.
Chi Squared Research Director, Alex Mihalovich said “the study shows there are four main stages in a buyer’s path to purchase; the dreaming, considering, active and purchasing phases. When compared to our 2020 study, all stages have increased in length with the exception of a minor decrease within the dreaming phase.”
