Unlock Regional Australia

Unrivalled 4 million+ local connection.

The best relationships are personal. Your regional strategy should be too.

At ACM we have redefined the way local news is consumed in regional Australia, offering enhanced digital experiences for audiences, prioritising first party data and new safer opportunities for brands. Our globally respected data and verification partners mean you have access to advanced targeting and analytics tools in the regions to reach your desired audience with precision and efficiency.

AUDIENCE MATCH

ACM Precision is a marketing powerhouse of first party data in regional Australia, with over 1 million^* unique first party data records, and an ever increasing level of enrichment. 

ENRICHED

Enrich your connection with context, content, cluster or bespoke targeting and foster long term relationships with your audience. 

CONFIDENCE

Our 500+ local editorial team are Australia’s trusted voice in the regions delivering you the safest environments in which to promote your brand or business. 

The right environment

Home to 88 digital sites, ACM is the trusted source of content across a range of categories.

Our strength lies in our news offering with reach right across the country where we keep Australians connected to local issues that matter. Our broader portfolio comprises brands that cover real estate, travel, seniors living and agriculture making ACM the number one advertising choice for reach into the regions.

Audience profile

ACM’s digital audience are evenly split between male and female. Whilst close to half access us via a desktop computer, 71% favour the freedom of accessing our content anywhere, anytime on mobile or tablet. Our audience consume our content regularly, on average 10.5 times per month, and we have a strong following of people under the age of 45 (36%).

Gender

50% male, 50% female`

Device

71% mobile/tablet, 45% computer`^

Frequency

10.5 average frequency`

Age

36% under 45`

Product Suite

Standard Display

Digital display advertising positioned around editorial content across desktop, mobile and tablet. Add contextual targeting to position brand messages in front of relevant audiences.

Rich Media Display

Our advanced digital display allows advertisers to get creative with their brand message. Rich media formats use audio, video and interactive methods to reach audiences.

Video

Use moving images to deliver brand messages in contextually placed environments via In-stream and In-article video solutions. Our video offering is designed to drive engagement with your desired audience.

Branded Content

25 dedicated journalists across the country who specialise in content from all industries. Choose from short-form or long-form branded or native content that is amplified across Facebook, Polar, Outbrain & Social Display.

Digital Marketing Services

ACM offers a range of digital marketing services including, SEO, SEM, social advertising, off-network display, Connected TV, audio and web design. Tell us your objective and we’ll do the rest.

Programmatic

Access premium inventory via programmatic ad buying technology. We work with clients across implementation, optimisation and delivery to achieve results. 

Source: `Roy Morgan Single Source, Oct 22 – Sep 23, P14+ – ACM monthly digital audience. *IPSOS Iris, March 2024. ^*ACM CDP, October 2024.

^Please note: these figures are not mutually exclusive. Some of our audience consume our content on both mobile/tablet and computer.

Christine Yoon

MOSH Head of Marketing

“MOSH has had a lot of success recently but we’d be nothing without our continued investment in marketing. It ensures we are top of mind and provides the perfect platform to communicate our plans and products that helps us stay ahead of the pack. The work we’ve done with ACM has given us national reach whilst also continuously getting MOSH in front of many regional and community centres.”
San Remo Pasta

Juan Briceno

San Remo Category Brand Manager

“Our Make Friday Night Pasta Night campaign was centered around the insight that sports are a pillar of regional communities. Playing sports requires energy and San Remo Pasta is the perfect solution on a Friday night to prepare for sport filled weekends. Boomtown and ACM have been key partners to make our Make Friday Night Pasta Night campaign a reality and bring the brand and message to those communities.”
Spec Savers

Cathy Rennie Matos

Specsavers Head of Public Relations Aus & NZ

“We engaged ACM and their team of journalists to help us tell the story behind our ongoing work with The Fred Hollows Foundation. Content was the best approach in order to build a strong community connection as well as being able to tell the story behind our partnership with The Fred Hollows Foundation. Following the launch of this campaign the limited edition range at Specsavers sold out in stores and helped raise much-needed funds for The Foundation.”

Connect with our national team here

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